Sunday, March 04, 2007

Tips for Consultants

Some good tips for how to get respect as an independent consultant, from today's New York Times:
  • Give yourself a business name bigger than yourself.
  • Get an answering machine message "that refers to the business, not the family."
  • Be more specific than "consultant."
  • Position yourself as an expert by talking about current projects and those just completed.
  • Project a confident attitude.
The Lot of the Consultant: Explaining What You Do
The New York Times, March 4, 2007
Well, let's see. I'm confident and I talk about my projects all the time. I could stand to be more specific, and I could definitely use a separate business line. As for the name, I covered this ground already in a previous SmallBizResource post.





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